One of Proximity’s 2018 initiatives is a greater focus on the long-term care industry by creating new products that will aid this industry around medication / supply management as well as promoting our existing wall mounted computer workstations. I am thrilled to have the opportunity to create awareness and position the Proximity GozAway products in this space. I have been working in healthcare my entire career, however I have had limited exposure to the LTC industry. Because I love to learn new things and broaden my horizons, I welcome this new opportunity.
Recently I attended the LeadingAge Annual Meeting & EXPO in New Orleans. Proximity displayed our new GozAway secure medication stations and supply storage cabinets, and honestly, I really did not know what to expect. How important can a medicine cabinet really be? Isn’t it just a box on a wall?
It turns out that medication management in the LTC industry is a huge issue. Think about it. How many people over the age of 65 years old take medication? As it turns out in 2015, 15 percent of the population was age 65 or older but they account for 34% of all prescription medicine use and 30% of all over-the-counter (OTC) medicine use. These medications need storage and they should be secured. Did you know that nearly 40% of adults 65 and older reported use of five or more medications? Newsweek published this article with some alarming statistics.
Now back to the show. Boy was I surprised at the reaction of people visiting our booth. Storing and securing medication in assisted living environments is front of mind with facility administrators and their caregivers. People were thrilled to see the GozAway offerings. Many of the solutions on the market are clinical looking boxes that look similar to the metal medicine cabinet we all see in our homes. This is not what the industry needs. The industry is looking for a solution that blends into the homelike environment in an aesthetically looking way. Not only that, it needs to be able to store PPE (Personal Protection Equipment) and offer a workstation where medications can be prepped.
The future looks bright as many baby boomers will be transitioning into assisted living communities to become a part of a community while maintaining their independence. I look forward to attending the 2018 Leading Age Annual Meeting and Expo in October. Hope to see you there.
Author: Steve Reinecke, VP of Business Development and Senior Care